Before building a website we advise you to think about why you need a site, who your audience is, and what goals you want to achieve. We developed this website optimizer to help us understand your goals and wishes for your new website and to manage expectations.

Please fill out this optimizer for your project and take it to our first meeting! You will receive a copy of this information in your inbox.

Download the optimizer as a PDF

*we will only use the (personal) information you fill out in this form to write a quote for your offer and make sure that we understand your wishes. We do not share this information with others, see for more information about how we handle your data our Privacystatement.

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for all your needs, wishes, and dreams for your brand-new website!

But first, tell us about you! 

We will use this personal information only to address our quote to.


Before starting to build your website, it’s important to think about why you would want a website in the first place and what to put on it. The following questions help you to think about these topics and serve as a solid foundation for the contents and design of your website.

Why do you want a website?

A thought experiment: think about the use. Is a website really necessary, or is it better to create a brochure, video, animation or poster? A brochure may be the better option if, for example, the audience is the elderly and the information does not have to be updated.

What is the primary purpose of the website?

Example: facilitating collaboration between researchers, providing information for students / journalists, describing your expertise, reporting on a subsidized project, show the results of an investigation.

Can you briefly describe the contents of the new website? 

What do you need to be described on the website?  When you do that, think about what will make it unique – what will set it apart?

If there is an old website, what was good / bad about it?


Understanding your audience makes it much easier to make certain decisions about the content and the design and makes your website much more effective.

Who is your target audience (or audiences)?

For example: the general public, other scientists, funding bodies, decision makers.

What is the frustration or need of your audience that you will solve with your website?

For example: it’s hard to find good credible information online about a certain topic, getting an overview of someone’s publications and books, getting in touch with a person.

Call to action: what do you want a visitor to do when they visit your site?

For example: they should contact me for information, leave their email address for a newsletter, sign up for a conference, be convinced of my expertise, hire me.

DESIGN: look & feel of the website

We would love to know what you like and don't like so we can make you a design that you are proud to show to others.

Can you give three examples of websites that have a similar goal or content to your website?

For example the websites of your main competitors or collaborators.

Can you give three (new) examples of websites that have a design you like? 

Websites that have a similar goal are not always the most beautiful examples (and you do not want to look anything like the competition)! We suggest looking at commercial websites for inspiration. 

Explain for each web site what you like and dislike about it:

Is there a corporate identity that we must use for the website?

Is there a corporate identity?


Let’s get building! Even though you might have no idea yet about what you need exactly, take a look at some features of typical websites and see whether you think you could use it on your site. Thinking about this early in the process helps you define a scope of work from which we can build a custom quote.

Be aware that that having more features on your website costs more money to build, so consider if it's a must-have or a nice-to-have!

Which pages do you need on your website?

Required pages are of course the homepage, about page, contact page, and privacy policy page.

We would like the following pages on our website:

How many pages do you think the website will have?

These are the number of main pages such as the homepage or about page which will each have a unique design. Blog or news pages don't count here.

The website will have this many pages:

Which features should the website have?

The website should have these features:

Do you have any other specific technical requirements?

For example, privacy or security requirements, or plugins/websites/tools that you already use and that you want to keep or integrate

Which (design) elements do you want us to develop?

We would like you to develop the following design elements:

Do you want other (offline) products that match the website?

We want the following offline products:

Do you have materials that can be used by us for the design?

What have you prepared that we can use to build the website?

We already have these materials:

When it comes to content and structure, which answer characterizes your situation?

About the content and structure of the site:

Regarding texts, how would you like to handle that?

About the texts:

Language of the website:

The main language of the website:

In the case of a multilingual site, do you provide the content yourself, or do you want to have the content translated professionally?

Providing translations:

How will people find your website?

How will people find your website?

If you want to be found easily, the right keywords are important. Do you already have a list of SEO terms?

Do you have a list of SEO terms?

Would you like social media integration for your website?

Would you like social media integration for your website?

Would you like to link an email address to the domain name?

Examples are or

Would you like to have an email address with your domain name?


A website is never finished. After you publish a website you have to update the software and plugins regularly to avoid security problems and crashes. The content also needs maintenance: is the team directory correct and are the addresses current? Is the content still up-to-date? Running a website takes time, planning ahead helps to prevent websites that have unnoticed technical problems, outdated content, and confusion about who does what.

Where do you want to host your website?

Where do you want to host your website?

Do you regularly post new content or do you want a static page?

Do you regularly post new content or do you want a static page?

Who is going to maintain the website, technically and in terms of content?

Think about changes to the website, technical updates, fixing of technical issues or crashes and updates to design and functionality.

Who is going to maintain the website, technically and in terms of content?


It’s good to know in advance what you can/want to spend on a website, as there are restrictions to what can be done for a certain budget. If the budget is a limiting factor, it’s good to know in advance so we can work out how we can make the best of the budget available.

Do you have a specific budget for this project?

For large projects (>€10.000), we require a 50% deposit.

Do you have a specific budget for this project?

We understand that sometimes academic budgets are tight. So please let us know if you just want to get the cheapest solution, we are happy to develop websites for all types of budgets! 

Does your budget account for the maintenance of the website?

Having a website costs money, starting at the basics like a domain name and hosting, but don’t forget the maintenance of the site and upkeep of the contents. Want to know more about website hosting? Read about which hosting company we recommend.

Our budget:


How quickly (or when) should the website be finished?

If there is a delay in your feedback or your input for the finalizing steps of the website, additional costs may apply.

Do you already have a website or domain name?

Website or domain

This is our (envisioned) domain name:

And finally ... When do you consider the website a success?

You will receive a copy of your answers via e-mail.