Blog on science communication

Vague websites with hidden menus, confusing sliders, irrelevant stock photography and long texts that no one wants to read… And many websites are stuck in the 90s with introductions such as “Welcome to our website”. We think you can do better! We’ll share our best practices so you can make your website & homepage useful [...]

When you start thinking about doing science communication, one of the first things to come up is your target audience – in fact, it’s right in the beginning of our Basics of Science Communication workshop! But deciding on that audience can be tricky. In this blog, we’ll discuss the essential question you need to ask [...]

A good EU project website is an excellent way of showcasing your work. We have collected some best practices to help you create better, more beautiful and user-friendly websites.

Your research website is not about you Most subsidies require that you create a website about your project. But who are you making it for? Spoiler: it's not the subsidizer. It's not even you or your consortium. It's the general public and other stakeholders of your project! Unfortunately, most research websites are still obligatory monstrosities [...]

You have a presentation scheduled in Zoom – a common sight since 2020! Use these tips and tricks to avoid the most common blunders when presenting in Zoom.

Giving a poster presentation is not the dream of every scientist, but we help you to make a beautiful and effective poster presentation to take advantage of the networking opportunity!

Here you are, expert in your academic field. And you have found equally qualified partners to create a consortium around a really exciting piece of research. You have everything settled and your research budget is excellent. The project proposal is almost done! But then you realize you have this damned obligatory communication section to add [...]

Let’s say you’re approached by a journalist working on a story, and he or she asks you to talk about your research. What is the single most important thing to keep in mind if you want to be realistic and fair? Spoiler alert: it’s not about jargon… No, the main issue to keep in mind [...]

What can you do to make your research stand out from the crowd? As science communicators in an online world, we have compiled the five most efficient ways to become more visible to journalists, colleagues, conference organizers and funding agencies. Have you ever Googled yourself, only to find an outdated article or forum comment from [...]

Research is slowly moving into the real world, with studies being done using data from social media websites and interaction with the public. But what do you do when you need to cite someone’s tweet? How do you cite a Facebook post in your journal article? Is it enough to give the URL? We’ve compiled [...]

Finding a new hosting provider for your website can be very frustrating; online you find good and bad reviews, you never quite know what a hosting provider does for you, and maybe you lack the technical know-how to assess if they offer enough service for a safe and speedy website. We help you to avoid [...]

What is content design? Content design is organizing, structuring, formatting and designing texts and combining them with images to create visually attractive and user-friendly content for your website, brochure or other documents. If you have a good text, but it looks like a long piece of text without formatting, people are less likely to want [...]

"I want a logo!” With these words every logo design process starts. But this isn't enough for a designer to develop the new logo for your website. It helps to know what type of logo you want, or, at least, what your preferences are. Here you find the different styles of logos so you can [...]

Before building a website we advise you to think about why you need a site, who your audience is, and what goals you want to achieve. We developed this website optimizer to help us understand your goals and wishes for your new website and to manage expectations. Please fill out this optimizer for your project [...]

When you are thinking about developing an e-learning course, it’s good practice to think about the purpose, your target audience, and the learning goals before you start. For this purpose we developed the e-learning optimizer that helps you to discover what you need before you start building an online tool. It helps you to define [...]

If you read our blogs, you’ll notice that we talk a lot about making whatever you publish about science easy to understand. This may feel repetitive sometimes. And being scientists ourselves we get why you may think it’s the least important part of any presentation. But science communication is here to stay, so it pays [...]

We wrote the title with the word ‘slides’. Yes, slides. Because let’s get one thing clear first; the fact that we dislike so many presentations is not because presentations or slides are bad. What’s often wrong is the execution of the presentation. People are very visual, so a combination of a story with images works [...]

You have been invited to a well-known international conference to give a presentation – what an honour! Your first thought may be to get started right away by copying graphs from your publications into a slide, or dragging and dropping content from your archive of premade slides and clip-art into an empty presentation… Don’t open [...]