What is content design? Content design is organizing, structuring, formatting and designing texts and combining them with images to create visually attractive and user-friendly content for your website, brochure or other documents. If you have a good text, but it looks like a long piece of text without formatting, people are less likely to want to read it. A nicely formatted text where various components such as headings, paragraphs, frames, quotes and references are easily recognizable enhances the user-friendliness of the text. Content design transforms your text into a visually attractive design to ensures that your key message becomes clear at a glance Write short paragraphs of 5 lines In a book or scientific publication you can get away with long pieces of text, but on a website or brochure you have to be short and to the point. Therefore you should write paragraphs that are about 5 lines long. This makes it more attractive to read and forces you to limit yourself to the key message. Use headings Headings (H1, H2, H3, H4) not only improve the readability and scannability of a page, they also help with search engine optimization (SEO). For a content designer, nothing is worse than a title written in bold font…. So write a title for each paragraph and ensure it has a hierarchy that makes sense: when you write about mammals with an H2 heading, the headings Humans and Apes that fall within that category are both H3. Write your title as a summary Don't write a descriptive title - rather, make it a summary of a paragraph. This way it is easier for people to scan your page and get a first impression of the content. So you should not [...]