Liesbeth Smit

About Liesbeth Smit

Liesbeth combines her knowledge of science communication, technology and design to explain difficult topics to a wide audience. You can use her practical tips immediately in your (poster) presentations to create a bigger impact. She developed dozens of websites, infographics and animated videos, and regularly gives workshops about design at The Online Scientist.

End the “Happy to share” epidemic! There is a better way to announce your research on LinkedIn

If we have to see one more "Happy to share our new paper!" post, we're going to cry. It's depressing: the endless stream of identical LinkedIn posts with confetti backgrounds, a PubMed link, and not a single clue what the research is about. Here's how to fix that post and actually get people to engage with your work.

2026-08-12T14:16:38+00:00

How to convince your supervisor to let you make great posters and graphical abstracts

You’ve made a beautiful, clear poster that finally explains your research in a way people understand. But your supervisor wants you to go back to the wall-of-text template from 2006. In this blog, we’ll help you fight back (nicely). Convince them with scientific evidence, psychology, and great examples.

2025-07-17T09:33:43+00:00

Don’t ignore the “but…” – How to convince skeptical audiences with your science communication

To make your science communication truly effective, you need to address the doubts, questions, and “but…” responses your audience might have. In this blog, we show how to spot those counterarguments early and build them into your story, with real-world examples from public health, research, and education.

2025-07-23T15:52:58+00:00