Learn how to engage your audience effectively

To explain your research clearly to any audience, writing a short pitch or article is the best start. To help you get on with this, we aim this workshop at defining your message, goal and target audience. But we will also cover tools to formulate your message clearly, and explain why this is so important. This workshop helps you to communicate with your peers, but also with subsidy organizations, policy makers or a wider audience.

Create a pitch to blow away any audience

You’ll learn how to really understand your target audience, and to adapt your message for optimal communication with them. The end product is a short pitch/article. Of course, you could also use this text as the stepping stone for something much larger..

What you will learn

  • How do I formulate my message and goal?
  • How do I get to know my audience?
  • How do I connect my message to this audience?
  • How do I use tools like metaphors and props?
  • How do I start and end a story for maximum impact?

Workshop details

3-4 hours

8-12 participants

English or Dutch

Online or in-house

A workshop by
Stephan van Duin, MSc

Stephan has been working with scientists to shape their stories for over a decade. He is able to take position between your research and your audience, and to make you reflect on the steps you need to take to communicate effectively and bridge that gap.

A workshop by Stephan will give you some background theory, but also delves into his experience as science communicator and press officer to show what it can mean for your situation. Of course, you won’t leave his workshops without a lot of practical tips and skills as well!

More about Stephan van Duin

Thank you, Stephan! I particularly liked how you prompted us to approach our pitch from multiple perspectives.

I very much liked the hands-on exercises and the feedback that we got on them! That made us better think and reflect on certain concepts.

Our workshops are flexible!

Do you like our workshops, but are you looking for something slightly different? No problem! We offer our workshops in various configurations. In addition to the standard 3 to 4-hour version, we can split the workshop in two or three parts. This gives participants enough time to apply the theory to their own projects – and to receive feedback. We can also combine some workshops to create a full-day program, or fit a narrower time slot by giving a lecture highlighting the most important insights.

Let us know what you are looking for, and we can find a solution.

Configurations of
Basics of Science Communication

We can shift the focus of the workshop slightly, by using our ‘add-ons.’ These are chapters within a workshop what we can change around or give as a mini-workshop.

  • Writing for the web. Do you realize that on the web, 80% of the people don’t read a page, but scan it? With the Writing for the Web add-on we’ll give you the tools you need to write more effectively for an online audience. Among other things, we’ll explain how to design your text so it’s easier to scan (and read), how SEO works, and how to write good headings.

Get a custom quote

Tell us about your needs and we’ll advise you about the best fit for your event, and attach a quote.

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Choose your workshop(s)These are also available as a lecture
Would you like us to host an online or in-house workshop?
LanguageFor all workshops, we offer it in English or Dutch

You've selected more than 12 participants. We prefer 8-12 participants in a workshop so we can give everyone an opportunity to share their work and get personalized feedback. If you have a larger audience, we recommend our lectures. Each workshop can also be given as a stand-alone lecture of 1-2 hours with the theory and a bit of interaction.

How much time do you have?All our workshops are 4 hours so everyone can learn by getting personal feedback. However, if you have less time we can give a 1 to 2-hour lecture for larger groups.

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All our science communication workshops