Basics of science communication, pitch your research to any audience workshop

Learn how to engage your audience effectively

Writing a short pitch or article is often the best start to any kind of science communication. To help you get on with this, we aim this workshop at defining your message, goal and target audience. But we will also cover some ways to formulate your message clearly, and explain why this is so important. This workshop helps you to communicate with your peers, but also with subsidy organizations, policy makers or a wider audience.

Create a pitch to blow away any audience

You’ll learn how to really understand your target audience, and to adapt your message for optimal communication with them. The end product is a short pitch/article. Of course, you could also use this text as the stepping stone for something much larger..

English or Dutch

Online or in-house

Suitable for all researchers, from PhD student to Full Professor. No previous experience is needed.
We can tailor each workshop to fit your needs, offering different formats and lengths to suit your schedule.

What you will learn

How do I formulate my goal?
How do I get to know the right audience?
How do I connect my message to this audience?
How do I use tools like metaphors, storytelling and ChatGPT?
How do I start and end a story?

A workshop by
Stephan van Duin, MSc

Stephan built a diverse portfolio in science communication over the years. After starting as a science journalist, he wrote books, appeared in the media, created TV-shows and museum exhibitions and brought science to festivals and the media. His experience as senior science communication advisor also means he knows the academic environment.

All this combines into an improvisation skill that will help anyone in one of his workshops – it’s hard to find a better sparring partner for science communication than Stephan.

Thank you, Stephan! I particularly liked how you prompted us to approach our pitch from multiple perspectives.

I very much liked the hands-on exercises and the feedback that we got on them! That made us better think and reflect on certain concepts.

Liesbeth and Stephan inspired me to think better about the communication of my research. I thought it was especially cool to learn how to convey a message in such a way that you can attract attention even with the most complex topics. In the future I will package all my messages in a more creative format."

David Oerlemans, student at HAS

This workshop is flexible!

Do you like this workshop, but are you looking for something slightly different? No problem! We offer our workshops in various configurations from inspiring keynote, to interactive sessions and immersive multi-day courses.

We can also combine some workshops to create a full-day program, or fit a narrower time slot by giving a lecture highlighting the most important insights.

Fill out the quote form below to tell us the time you have, the amount of participants and the level of interactivity so we can find a solution.

Science-communication-lecture-Liesbeth-Smit

One hour to multiple day sessions
Small groups up to 12 participants or large audiences
More or less interaction
For all levels: from PhD students to full professors and from support staff to full-on communicators.

All our science communication workshops

Impact through creative science communication

Get creative with your science communication for impact!