Learn how to engage your audience effectively

Writing a short pitch or article is often the best start to any kind of science communication. To help you get on with this, we aim this workshop at defining your message, goal and target audience. But we will also cover some ways to formulate your message clearly, and explain why this is so important. This workshop helps you to communicate with your peers, but also with subsidy organizations, policy makers or a wider audience.

Create a pitch to blow away any audience

You’ll learn how to really understand your target audience, and to adapt your message for optimal communication with them. The end product is a short pitch/article. Of course, you could also use this text as the stepping stone for something much larger..

English or Dutch

Online or in-house

What you will learn

  • How do I formulate my goal?
  • How do I get to know the right audience?
  • How do I connect my message to this audience?
  • How do I use tools like metaphors and props?
  • How do I start and end a story for maximum impact?

A workshop by
Stephan van Duin, MSc

Stephan built a diverse portfolio in science communication over the years. After starting as a science journalist, he wrote books, appeared in the media, created TV-shows and museum exhibitions and brought science to festivals and the media. His experience as science press officer also means he knows the academic environment.

All this combines into an improvisation skill that will help anyone in one of his workshops – it’s hard to find a better sparring partner for science communication than Stephan.

Thank you, Stephan! I particularly liked how you prompted us to approach our pitch from multiple perspectives.

I very much liked the hands-on exercises and the feedback that we got on them! That made us better think and reflect on certain concepts.

Liesbeth and Stephan inspired me to think better about the communication of my research. I thought it was especially cool to learn how to convey a message in such a way that you can attract attention even with the most complex topics. In the future I will package all my messages in a more creative format."

David Oerlemans, student at HAS

This workshop is flexible!

Do you like this workshop, but are you looking for something slightly different? No problem! We offer our workshops in various configurations. In addition to the 4-hour version, we can give keynotes, interactive lectures or split the workshop in two or three sessions.

We can also combine some workshops to create a full-day program, or fit a narrower time slot by giving a lecture highlighting the most important insights.

Fill out the quote form below to tell us the time you have, the amount of participants and the level of interactivity so we can find a solution.

  • One hour to multiple day sessions
  • Small groups up to 12 participants or large audiences

  • More or less interaction

  • For all levels: from PhD students to full professors and from support staff to full-on communicators.

Get a custom quote

Tell us about your needs and we’ll advise you about the best fit for your event, and attach a quote.

1 Step 1
Choose your workshop topic(s)Select all that seem interesting! Not sure? We can help you choose the one that fits your goal and participants.
Would you like us to host an online or in-house workshop?
LanguageWe offer all workshops in English and Dutch.
Is the date flexible?Tell us more in the accompanying email.
How much time do you have?Our workshops can fit in any time slot, but the more time you have (or fewer participants) the more opportunities for interaction & feedback.
What type of session do you prefer?We'll help you choose the option that fits your event best.

Read our privacy statement to learn how we use the personal data you submit with this form.

Great! Thank you for your interest in our science communication workshops!

Don't forget to press send. We will get in touch to talk about the options and send you a proposal based on your answers. We're looking forward  to help you improve your science communication!

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