Learn how to engage your audience effectively
Writing a short pitch or article is often the best start to any kind of science communication. To help you get on with this, we aim this workshop at defining your message, goal and target audience. But we will also cover some ways to formulate your message clearly, and explain why this is so important. This workshop helps you to communicate with your peers, but also with subsidy organizations, policy makers or a wider audience.
Create a pitch to blow away any audience
You’ll learn how to really understand your target audience, and to adapt your message for optimal communication with them. The end product is a short pitch/article. Of course, you could also use this text as the stepping stone for something much larger..
English or Dutch
Online or in-house
What you will learn
- How do I formulate my goal?
- How do I get to know the right audience?
- How do I connect my message to this audience?
- How do I use tools like metaphors and props?
- How do I start and end a story for maximum impact?
A workshop by
Stephan van Duin, MSc
Stephan has been working with scientists to shape their stories for over a decade. He is able to take position between your research and your audience, and to make you reflect on the steps you need to take to communicate effectively and bridge that gap.
A workshop by Stephan will give you background theory, but it also delves into his experience as science communicator and press officer to explore what it can mean for your situation. So you will leave his workshops with a lot of practical tips and skills but a plan as well!
Thank you, Stephan! I particularly liked how you prompted us to approach our pitch from multiple perspectives.
I very much liked the hands-on exercises and the feedback that we got on them! That made us better think and reflect on certain concepts.
Liesbeth and Stephan inspired me to think better about the communication of my research. I thought it was especially cool to learn how to convey a message in such a way that you can attract attention even with the most complex topics. In the future I will package all my messages in a more creative format."
David Oerlemans, student at HAS
This workshop is flexible!
Do you like this workshop, but are you looking for something slightly different? No problem! We offer our workshops in various configurations. In addition to the 4-hour version, we can give keynotes, interactive lectures or split the workshop in two or three sessions.
We can also combine some workshops to create a full-day program, or fit a narrower time slot by giving a lecture highlighting the most important insights.
Fill out the quote form below to tell us the time you have, the amount of participants and the level of interactivity so we can find a solution.
All our science communication workshops
Basics of Science Communication
Learn how to engage your audience effectively
Presentation design
Avoid the PowerPoint traps and visualize your message
Science and the media
How to engage media with confidence
Storytelling for scientists
Use narrative techniques to talk about your research in a new way
IMPACT with science communication
Get creative with your science communication for impact!
Design Crash Course
Learn the design principles to create more impact
Poster design & graphical abstracts
How to communicate your research visually
Create a personal website
The nuts and bolts about creating a personal academic website
