Impact through creative science communication

Get creative with your science communication for impact!

What do you consider impact? Is it publishing a peer-reviewed paper, and hoping a lot of people will read it? In this workshop we look beyond academia and make you think about your goal, audience and the message you are sending. How do you plan to achieve that people want to pay attention to what you are saying?

Motivate yourself to get more out of your research!

Using short interactive exercises, we help you determine your message and goal (spoiler alert: it’s never just ‘informing’ the public). We then zoom in to help you step into the shoes of your target audience, and teach you what steps you need to take to prevent your message from being misunderstood. We briefly cover all aspects of science communication and how they can contribute to your impact as a scientist. Whether it’s writing a paper, giving a presentation, creating an infographic, being visible on social media, or appearing in a television show.

Available as keynote or workshop. If you choose this workshop in a 2-3 hour interactive lecture format you will get creative yourself and design new ways of science communication in smaller groups.

English or Dutch

Online or in-house

Suitable for all researchers, from PhD student to Full Professor. No previous experience is needed.
We can tailor each workshop to fit your needs, offering different formats and lengths to suit your schedule.

What you will learn

How do you formulate your message and goal?
How do you connect your message to your audience?
How to make sure your message creates the impact you desire?
What medium is the best fit for your message?
Inspiration, examples and tips on new ways to communicate your research

A workshop by
Liesbeth Smit, MSc

Liesbeth is the creative force behind The Online Scientist. She is on a mission to make science sexy. By combining graphic design and technology, she explores innovative ways for researchers to communicate their work. Since stepping away from her PhD in nutrition science in 2012, she has created dozens of websites, infographics and explainer videos.

A workshop with Liesbeth is guaranteed to keep you alert and paying attention. Her workshops are brimming with practical tips that you can use immediately to create effective and beautiful presentations, posters and graphical abstracts. Her aim is to help you create memorable forms of science communication that grab attention and make an impact.

Our research team enjoyed this workshop very much! Liesbeth explains how you can create more impact with your research by thinking a step further. An interactive workshop with a lot of positive energy!”

– Ilgin Arslan, Researcher Healthcare Data

I found the workshop entertaining, interactive and directly applicable in my work!

– Esther van Dijk, Programmaleider Koninklijke Kentalis

Liesbeth and Stephan inspired me to think better about the communication of my research. I thought it was especially cool to learn how to convey a message in such a way that you can attract attention even with the most complex topics. In the future I will package all my messages in a more creative format."

David Oerlemans, student at HAS

This workshop is flexible!

Do you like this workshop, but are you looking for something slightly different? No problem! We offer our workshops in various configurations from inspiring keynote, to interactive sessions and immersive multi-day courses.

We can also combine some workshops to create a full-day program, or fit a narrower time slot by giving a lecture highlighting the most important insights.

Fill out the quote form below to tell us the time you have, the amount of participants and the level of interactivity so we can find a solution.

Science-communication-lecture-Liesbeth-Smit

One hour to multiple day sessions
Small groups up to 12 participants or large audiences
More or less interaction
For all levels: from PhD students to full professors and from support staff to full-on communicators.

All our science communication workshops