What do you consider impact? Is it publishing a peer-reviewed paper, and hoping a lot of people will read it? In this workshop we look beyond academia and make you think about your goal, audience and the message you are sending. How do you plan to achieve that people want to pay attention to what you are saying?
Motivate yourself to get more out of your research!
Using short interactive exercises, we help you determine your message and goal (spoiler alert: it’s never just ‘informing’ the public). We then zoom in to help you step into the shoes of your target audience, and teach you what steps you need to take to prevent your message from being misunderstood. We briefly cover all aspects of science communication and how they can contribute to your impact as a scientist. Whether it’s writing a paper, giving a presentation, creating an infographic, being visible on social media, or appearing in a television show.
Available as keynote or workshop. If you choose this workshop in a 2-3 hour interactive lecture format you will get creative yourself and design new ways of science communication in smaller groups.