Inspire your students and staff to communicate better!

What do you consider impact? Is it publishing a peer-reviewed paper, and hoping a lot of people will read it? In this workshop we look beyond academia and make you think about your goal, audience and the message you are sending. How do you plan to achieve that people want to pay attention to what you are saying?

Motivate yourself to get more out of your research!

Using short interactive exercises, we help you determine your message and goal (spoiler alert: it’s never just ‘informing’ the public). We then zoom in to help you step into the shoes of your target audience, and teach you what steps you need to take to prevent your message from being misunderstood. We briefly cover all aspects of science communication and how they can contribute to your impact as a scientist. Whether it’s writing a paper, giving a presentation, creating an infographic, being visible on social media, or appearing in a television show.

What you will learn

  • How do you formulate your message and goal?
  • How do you connect your message to your audience?
  • How to make sure your message creates the impact you desire?
  • What medium is the best fit for your message?
  • Inspiration, examples and tips on new ways to communicate your research

Workshop details

3-4 hours

8-12 participants

English or Dutch

Online or in-house

A workshop by
Liesbeth Smit, MSc

Liesbeth combines her knowledge of science communication, technology and design to teach you how to communicate better to any audience. She asks tough questions to make sure you create real impact, and she’s excited to share her decade of design experience with you.

Her workshops are brimming with practical tips that you can apply immediately to your reports, presentations, posters and infographics. By following one of Liesbeth’s workshops you will learn the skills you need to get people to pay attention to your message.

More about Liesbeth

I learned how to write better text, and think more about what I want my audience to do with my message!

Refreshing! It was a very inspiring workshop. I’m very enthusiastic to try out all sorts of ways to create more impact!

Our workshops are flexible!

Do you like our workshops, but are you looking for something slightly different? No problem! We offer our workshops in various configurations. In addition to the standard 3 to 4-hour version, we can split the workshop in two or three parts. This gives participants enough time to apply the theory to their own projects – and to receive feedback.

Let us know what you are looking for, and we can find a solution.

Add-on for
Impact with science

We can shift the focus of the workshop slightly, by using our ‘add-ons.’ These are chapters within a workshop what we can change around.

  • Formulating a convincing advice. Are you trying to get your audience to change their behavior? Then you need to go beyond just telling them your advice and step into their shoes first. How do you know your message is actually understood and followed? We help you create a better message that is understandable and convincing.

Tell us about your workshop

We’ll give you a custom quote and advice about what would be a good fit for you.

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Would you like us to host an online or in-house workshop?
LanguageFor all workshops, we offer it in English or Dutch

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