Science and journalism: how to pursue and navigate media attention workshop

How to engage media with confidence

Like it or not: (social) media are becoming an integral part of scientific success. This workshop will help you understand how the media work, and how you can use them to your advantage. It’s also very useful for scientists who want to prepare for interviews with journalists, and for those who want to use social media to showcase their work we include a section on the various social media and how you can use them creatively for science communication.

Understanding (social) media and using them to your advantage

English or Dutch

Online or in-house

Suitable for all researchers, from PhD student to Full Professor. No previous experience is needed.
We can tailor each workshop to fit your needs, offering different formats and lengths to suit your schedule.

What you will learn

What kinds of media are there, and how do they approach science?
What is the role of media and social media in science?
How do you get in touch with the media?
How do you prepare for an interview?
Bridging the gap between you and the journalist
Interview practise (Offline only)
Opportunities for scientists on social media (Online only)

A workshop by
Stephan van Duin, MSc

Stephan built a diverse portfolio in science communication over the years. After starting as a science journalist, he wrote books, appeared in the media, created TV-shows and museum exhibitions and brought science to festivals and the media. His experience as science press officer also means he knows the academic environment.

All this combines into an improvisation skill that will help anyone in one of his workshops – it’s hard to find a better sparring partner for science communication than Stephan.

It was great to think different about my topic, thank you.

I enjoyed the variety between general info and concrete (bad) examples/exercises. Thanks!

Liesbeth and Stephan inspired me to think better about the communication of my research. I thought it was especially cool to learn how to convey a message in such a way that you can attract attention even with the most complex topics. In the future I will package all my messages in a more creative format."

David Oerlemans, student at HAS

This workshop is flexible!

Do you like this workshop, but are you looking for something slightly different? No problem! We offer our workshops in various configurations from inspiring keynote, to interactive sessions and immersive multi-day courses.

We can also combine some workshops to create a full-day program, or fit a narrower time slot by giving a lecture highlighting the most important insights.

Fill out the quote form below to tell us the time you have, the amount of participants and the level of interactivity so we can find a solution.

Science-communication-lecture-Liesbeth-Smit

One hour to multiple day sessions
Small groups up to 12 participants or large audiences
More or less interaction
For all levels: from PhD students to full professors and from support staff to full-on communicators.

All our science communication workshops

Impact through creative science communication

Get creative with your science communication for impact!

Basics of science communication, pitch your research to any audience

Learn how to engage your audience effectively

Design effective posters, graphical abstracts & infographics about your research

How to communicate your research visually