How to engage media with confidence
Like it or not: (social) media are becoming an integral part of scientific success. This workshop will help you understand how the media work, and how you can use them to your advantage. It’s also very useful for scientists who want to prepare for interviews with journalists, and for those who want to use social media to showcase their work we include a section on the various social media and how you can use them creatively for science communication.
Understanding (social) media and using them to your advantage
English or Dutch
Online or in-house
What you will learn
- What kinds of media are there, and how do they approach science?
- What is the role of media and social media in science?
- How do you get in touch with the media?
- How do you prepare for an interview?
- Bridging the gap between you and the journalist
- Interview practise (Offline only)
- Opportunities for scientists on social media (Online only)
A workshop by
Stephan van Duin, MSc
Stephan has been working with scientists to shape their stories for over a decade. He is able to take position between your research and your audience, and to make you reflect on the steps you need to take to communicate effectively and bridge that gap.
A workshop by Stephan will give you background theory, but it also delves into his experience as science communicator and press officer to explore what it can mean for your situation. So you will leave his workshops with a lot of practical tips and skills but a plan as well!
It was great to think different about my topic, thank you.
I enjoyed the variety between general info and concrete (bad) examples/exercises. Thanks!
Liesbeth and Stephan inspired me to think better about the communication of my research. I thought it was especially cool to learn how to convey a message in such a way that you can attract attention even with the most complex topics. In the future I will package all my messages in a more creative format."
David Oerlemans, student at HAS
This workshop is flexible!
Do you like this workshop, but are you looking for something slightly different? No problem! We offer our workshops in various configurations. In addition to the 4-hour version, we can give keynotes, interactive lectures or split the workshop in two or three sessions.
We can also combine some workshops to create a full-day program, or fit a narrower time slot by giving a lecture highlighting the most important insights.
Fill out the quote form below to tell us the time you have, the amount of participants and the level of interactivity so we can find a solution.
All our science communication workshops
IMPACT with science communication
Get creative with your science communication for impact!
Pitch your science to any audience
Learn how to engage your audience effectively
Poster design & graphical abstracts
How to communicate your research visually
Science and the media
How to engage media with confidence
Presentation design
Avoid the PowerPoint traps and visualize your message
Storytelling for scientists
Use narrative techniques to talk about your research in a new way
Social media
Get inspiration for your next post to create an impact online!
Increase your online visibility
Your first steps towards a better online profile
