How to engage (social) media with confidence

Like it or not: (social) media are becoming an integral part of scientific success. This workshop will help you understand how the media work, and how you can use them to your advantage. As we include a mini-media training, it’s also very useful for scientists who want to prepare for interviews with journalists. For those who want to use social media to showcase their work, we include a section on the various social media and how you can use them creatively for science communication.

Understanding (social) media and using them to your advantage

What you will learn

  • What kinds of media are there, and how do they look at science?
  • What is the role of media and social media in science?
  • How do you approach the media?
  • How do you prepare for an interview?
  • Bridging the gap between you and the journalist
  • Interview practise (Offline only)
  • Opportunities for scientists on social media (Online only)

Workshop details

3-4 hours

8-12 participants

English or Dutch

Online or in-house

A workshop by
Stephan van Duin, MSc

Stephan has been working with scientists to shape their stories for over a decade. He is able to take position between your research and your audience, and to make you reflect on the steps you need to take to communicate effectively and bridge that gap.

A workshop by Stephan will give you some background theory, but also delves into his experience as science communicator and press officer to show what it can mean for your situation. Of course, you won’t leave his workshops without a lot of practical tips and skills as well!

More about Stephan van Duin

It was great to think different about my topic, thank you.

I enjoyed the variety between general info and concrete (bad) examples/exercises. Thanks!

Our workshops are flexible!

Do you like our workshops, but are you looking for something slightly different? No problem! We offer our workshops in various configurations. In addition to the standard 3 to 4-hour version, we can split the workshop in two or three parts. This gives participants enough time to apply the theory to their own projects – and to receive feedback. We can also combine some workshops to create a full-day program, or fit a narrower time slot by giving a lecture highlighting the most important insights.

Let us know what you are looking for, and we can find a solution.

Configurations of
Science in the media

We can shift the focus of the workshop slightly, by using our ‘add-ons.’ These are chapters within a workshop what we can change around or give as a mini-workshop.

  • How to create a good social media post (for online workshops). By showing you how (not) to do it, and with exercises for creative writing, we will teach you how to get more out of your Twitter, LinkedIn and Instagram.

Get a custom quote

Tell us about your needs and we’ll advise you about the best fit for your event, and attach a quote.

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Choose your workshop(s)These are also available as a lecture
Would you like us to host an online or in-house workshop?
LanguageFor all workshops, we offer it in English or Dutch

You've selected more than 12 participants. We prefer 8-12 participants in a workshop so we can give everyone an opportunity to share their work and get personalized feedback. If you have a larger audience, we recommend our lectures. Each workshop can also be given as a stand-alone lecture of 1-2 hours with the theory and a bit of interaction.

How much time do you have?All our workshops are 4 hours so everyone can learn by getting personal feedback. However, if you have less time we can give a 1 to 2-hour lecture for larger groups.

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All our science communication workshops