How to engage media with confidence

Like it or not: (social) media are becoming an integral part of scientific success. This workshop will help you understand how the media work, and how you can use them to your advantage. As we include a mini-media training, it’s also very useful for scientists who want to prepare for interviews with journalists. For those who want to use social media to showcase their work, we include a section on the various social media and how you can use them creatively for science communication.

Understanding (social) media and using them to your advantage

What you will learn

  • What kinds of media are there, and how do they look at science?
  • What is the role of media and social media in science?
  • How do you approach the media?
  • How do you prepare for an interview?
  • Bridging the gap between you and the journalist
  • Interview practise (Offline only)
  • Opportunities for scientists on social media (Online only)

We can give this workshop in the following formats:

Interactive lecture (2.5 hours) & Keynote lecture (1 hour) & Workshop (4 hours)

English or Dutch

Online or in-house

A workshop by
Stephan van Duin, MSc

Stephan has been working with scientists to shape their stories for over a decade. He is able to take position between your research and your audience, and to make you reflect on the steps you need to take to communicate effectively and bridge that gap.

A workshop by Stephan will give you some background theory, but also delves into his experience as science communicator and press officer to show what it can mean for your situation. Of course, you won’t leave his workshops without a lot of practical tips and skills as well!

More about Stephan van Duin

It was great to think different about my topic, thank you.

I enjoyed the variety between general info and concrete (bad) examples/exercises. Thanks!

This workshop is flexible!

Do you like this workshop, but are you looking for something slightly different? No problem! We offer our workshops in various configurations. In addition to the 4-hour version, we can give keynotes, interactive lectures or split the workshop in two or three sessions.

We can also combine some workshops to create a full-day program, or fit a narrower time slot by giving a lecture highlighting the most important insights.

Let us know what you are looking for so we can find a solution.

Additions to this workshop

How to create a good social media post (for online workshops). By showing you how (not) to do it, and with exercises for creative writing, we will teach you how to get more out of your Twitter, LinkedIn and Instagram.

Keynote lecture

In a keynote lecture we inspire large groups of people to do more with science communication. It’s great when you have a large stage and limited time. In our keynotes we use lots of examples and get the public involved.

  • 1 hour

  • Up to 100 participants

  • For PhD days, conferences and symposiums

  • Great for everyone working in academia

Interactive lecture

Book an interactive lecture if you want people to get to know each other better and interact. In these lectures we combine a keynote lecture with one hour of interactive group work. For example to come up with create ways of science communication together. Great to get the conversation going!

  • 2-3 hours

  • Up to 50 participants

  • For entire departments

  • Works well with diverse groups with junior and senior scientists and even managers.

Workshop

In our workshops we train people to create something based on their own research. For example a compelling pitch, a (poster) presentation a good story (for the media) or a clear design or graphical abstract. Work individually on your project and learn the skills to become a better science communicator.

  • 4 hours

  • Max. 12 participants
  • For students working on their own research pitch, poster, design or infographic

  • Works best for a group that is similar

  • Time for personal feedback and discussion

Get a custom quote

Tell us about your needs and we’ll advise you about the best fit for your event, and attach a quote.

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Choose your workshop topic(s)Select all that seem interesting! Not sure? We can help you choose the one that fits your goal and participants.
Would you like us to host an online or in-house workshop?
LanguageWe offer all workshops in English and Dutch.
How much time do you have?We can give 1-hour lectures, 2-hour interactive lectures, or 4 hour workshops if you have more time. The more time you have the more opportunities for interaction & feedback.
What type of session do you prefer?

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Don't forget to press send. Based on your answers we will send you a proposal, and we can discuss how to customize it for your needs. 

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All our science communication workshops