A jumpstart into approaching your audience

Good science communication relies on a few elements: goal, audience and message. You need a good balance between the three to be able to get to the fourth: the medium. This workshop of less than an hour will cover your goal, audience and message, so that you can then work towards shaping your communication effort.

A slogan will help you focus your communication efforts

English or Dutch

Online or in-house

  • Suitable for all researchers, from PhD student to Full Professor. No previous experience is needed.

  • We can tailor each workshop to fit your needs, offering different formats and lengths to suit your schedule.

What you will learn

  • Why should I want to communicate about my research? (Impact!)
  • What is my goal for communication?
  • Which audience do I need for that?
  • What do I want to tell them?
  • How to write a creative slogan.

A workshop by
Stephan van Duin, MSc

Stephan built a diverse portfolio in science communication over the years. After starting as a science journalist, he wrote books, appeared in the media, created TV-shows and museum exhibitions and brought science to festivals and the media. His experience as science press officer also means he knows the academic environment.

All this combines into an improvisation skill that will help anyone in one of his workshops – it’s hard to find a better sparring partner for science communication than Stephan.

I very much liked the hands-on exercises and the feedback that we got on them!

It was great to think different about my topic, thank you.

Liesbeth and Stephan inspired me to think better about the communication of my research. I thought it was especially cool to learn how to convey a message in such a way that you can attract attention even with the most complex topics. In the future I will package all my messages in a more creative format."

David Oerlemans, student at HAS

This workshop is flexible!

Do you like this workshop, but are you looking for something slightly different? No problem! We offer our workshops in various configurations from inspiring keynote, to interactive sessions and immersive multi-day courses.

We can also combine some workshops to create a full-day program, or fit a narrower time slot by giving a lecture highlighting the most important insights.

Fill out the quote form below to tell us the time you have, the amount of participants and the level of interactivity so we can find a solution.

  • One hour to multiple day sessions

  • Small groups up to 12 participants or large audiences

  • More or less interaction

  • For all levels: from PhD students to full professors and from support staff to full-on communicators.

Get a custom quote

Tell us about your needs (in English or Dutch) and we’ll advise you about the best fit for your event, and attach a quote.

Our terms and conditions for workshops apply to all our workshop (currently available only in Dutch).

All our science communication workshops

Impact through creative science communication

Get creative with your science communication for impact!

Basics of science communication, pitch your research to any audience

Learn how to engage your audience effectively

Design effective posters, graphical abstracts & infographics about your research

How to communicate your research visually

Science and journalism: how to pursue and navigate media attention

How to engage media with confidence

Create clear & compelling science presentations using PowerPoint

Avoid the PowerPoint traps and visualize your message

Storytelling for scientists: fresh perspectives for your narrative

Use narrative techniques to talk about your research in a new way

How to write engaging posts for social media

Get inspiration for your next post to create an impact online!

Get noticed & improve your online presence

Your first steps towards a better online profile