A jumpstart into approaching your audience
Good science communication relies on a few elements: goal, audience and message. You need a good balance between the three to be able to get to the fourth: the medium. This workshop of less than an hour will cover your goal, audience and message, so that you can then work towards shaping your communication effort.
A slogan will help you focus your communication efforts

English or Dutch
Online or in-house
What you will learn
- Why should I want to communicate about my research? (Impact!)
- What is my goal for communication?
- Which audience do I need for that?
- What do I want to tell them?
- How to write a creative slogan.


A workshop by
Stephan van Duin, MSc
Stephan has been working with scientists to shape their stories for over a decade. He is able to take position between your research and your audience, and to make you reflect on the steps you need to take to communicate effectively and bridge that gap.
A workshop by Stephan will give you background theory, but it also delves into his experience as science communicator and press officer to explore what it can mean for your situation. So you will leave his workshops with a lot of practical tips and skills but a plan as well!
I very much liked the hands-on exercises and the feedback that we got on them!
It was great to think different about my topic, thank you.
Liesbeth and Stephan inspired me to think better about the communication of my research. I thought it was especially cool to learn how to convey a message in such a way that you can attract attention even with the most complex topics. In the future I will package all my messages in a more creative format."
David Oerlemans, student at HAS
This workshop is flexible!
Do you like this workshop, but are you looking for something slightly different? No problem! We offer our workshops in various configurations. In addition to the 4-hour version, we can give keynotes, interactive lectures or split the workshop in two or three sessions.
We can also combine some workshops to create a full-day program, or fit a narrower time slot by giving a lecture highlighting the most important insights.
Fill out the quote form below to tell us the time you have, the amount of participants and the level of interactivity so we can find a solution.

All our science communication workshops
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Social media
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