How to write engaging posts for social media

Get inspiration for your next post to create an impact online!

How do you apply the basics of science communication to a social media post? In this workshop you will learn how to communicate clearly about your research by writing an engaging social media post (for LinkedIn, Twitter or Instagram).

Learn to write engaging social media posts!

We’ll give you practical tips on avoiding beginner mistakes, writing an engaging title, and making sure your audience pays attention. After this workshop you will know some of the basics of science communication and have plenty of inspiration for your next post.

English or Dutch

Online or in-house

Suitable for all researchers, from PhD student to Full Professor. No previous experience is needed.
We can tailor each workshop to fit your needs, offering different formats and lengths to suit your schedule.

What you will learn

How to avoid uninspiring posts
Best practices for science communication
Lots of examples to inspire your next post
3 ways of making your post an instant success

A workshop by
Liesbeth Smit, MSc

Liesbeth is the creative force behind The Online Scientist. She is on a mission to make science sexy. By combining graphic design and technology, she explores innovative ways for researchers to communicate their work. Since stepping away from her PhD in nutrition science in 2012, she has created dozens of websites, infographics and explainer videos.

A workshop with Liesbeth is guaranteed to keep you alert and paying attention. Her workshops are brimming with practical tips that you can use immediately to create effective and beautiful presentations, posters and graphical abstracts. Her aim is to help you create memorable forms of science communication that grab attention and make an impact.

As a research team, we enjoyed this workshop! Liesbeth explains with clear examples how you can make more impact with your research by thinking a step further. An interactive workshop with a lot of positive energy!”

Thanks a lot for the super cool workshop. The tips and tools provided were super useful and I really enjoyed the hands-on exercises!

Liesbeth and Stephan inspired me to think better about the communication of my research. I thought it was especially cool to learn how to convey a message in such a way that you can attract attention even with the most complex topics. In the future I will package all my messages in a more creative format."

David Oerlemans, student at HAS

This workshop is flexible!

Do you like this workshop, but are you looking for something slightly different? No problem! We offer our workshops in various configurations from inspiring keynote, to interactive sessions and immersive multi-day courses.

We can also combine some workshops to create a full-day program, or fit a narrower time slot by giving a lecture highlighting the most important insights.

Fill out the quote form below to tell us the time you have, the amount of participants and the level of interactivity so we can find a solution.

Science-communication-lecture-Liesbeth-Smit

One hour to multiple day sessions
Small groups up to 12 participants or large audiences
More or less interaction
For all levels: from PhD students to full professors and from support staff to full-on communicators.

All our science communication workshops

Impact through creative science communication

Get creative with your science communication for impact!

Basics of science communication, pitch your research to any audience

Learn how to engage your audience effectively

Design effective posters, graphical abstracts & infographics about your research

How to communicate your research visually

Science and journalism: how to pursue and navigate media attention

How to engage media with confidence

Create clear & compelling science presentations using PowerPoint

Avoid the PowerPoint traps and visualize your message

Storytelling for scientists: fresh perspectives for your narrative

Use narrative techniques to talk about your research in a new way