The basics of science communication

In order to explain your research to an audience, whether it’s a grant committee, first-year students or your elderly neighbor, writing a short pitch is the best start. To help you get on with this, we aim this workshop at defining your message, goal and target audience, as well as tools to write clearly.

Create a pitch to blow away any audience

You’ll learn how to really understand your target audience, and to adapt your message for optimal communication with them. The end product is a short pitch/article – but you could use this as the stepping stone for something much larger..

What you will learn

  • How do I formulate my message and goal?
  • How do I get to know my audience?
  • How do I connect my message to this audience?
  • How do I use tools like metaphors and props?
  • How do I start and end a story for maximum impact?

Workshop details

3-4 hours

8-12 participants

English or Dutch

Online or in-house

A workshop by
Stephan van Duin, MSc

Stephan has been working with scientists to shape their stories for over a decade. He is able to take position between your research and your audience, and to make you reflect on the steps you need to take to communicate effectively and bridge that gap.

A workshop by Stephan will give you some background theory, but also delves into his experience as science communicator and press officer to show what it can mean for your situation. Of course, you won’t leave his workshops without a lot of practical tips and skills as well!

More about Stephan van Duin

Thank you, Stephan! I particularly liked how you prompted us to approach our pitch from multiple perspectives.

I very much liked the hands-on exercises and the feedback that we got on them! That made us better think and reflect on certain concepts.

Our workshops are flexible!

Do you like our workshops, but are you looking for something slightly different? No problem! We offer our workshops in various configurations. In addition to the standard 3 to 4-hour version, we can split the workshop in two or three parts. This gives participants enough time to apply the theory to their own projects – and to receive feedback.

Let us know what you are looking for, and we can find a solution.

Add-on for
Writing for scientists

We can shift the focus of the workshop slightly, by using our ‘add-ons.’ These are chapters within a workshop what we can change around.

  • Writing for the web. Do you realize that on the web, 80% of the people don’t read a page, but scan it? With the Writing for the Web add-on we’ll give you the tools you need to write more effectively for this audience. Among other things, we’ll explain how to design your text so it’s easier to scan (and read), how SEO works, and how to write good headings.

Tell us about your workshop

We’ll give you a custom quote and advice about what would be a good fit for you.

1 Step 1
Would you like us to host an online or in-house workshop?
LanguageFor all workshops, we offer it in English or Dutch

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